Like any other marketing policy, SMS marketing is not also cent percent fool-proof and has its trend of down streams. Marketers must minutely review their company's SMS marketing strategy in order to avoid negativity through Bulk SMS reseller in Kolkata Campaign.
The disadvantages are :
Short and Sweet - With the limitation of a SMS messages being around 160 characters, it's often difficult to frame an effective message within such short limits. In addition, in order for a business to successfully foster their product, marketers have to be conscious of the innumerable differences in today's smart phones, such as the software system, navigation, and screen sizes of the mobile. The company throws a SMS message with a hyperlink that may unable to be recognized by mobile phones if the set is not compatible. Companies should always forward a test message before throwing out their SMS campaign to their target recipients.
Opt-in check Lists - Companies must keep in mind strict opt-in/opt-out participation guidelines. In advanced countries, one is barred to send messages to the consumers without their permission. The direct marketing campaign, that is meant to be simple and efficient, violates the rules of the land. Furthermore, it would be unethical for a company to send a promotional SMS to any mobile number that is registered with a Do Not Call Registry.
Spam Messages - SMS marketing must be administered for system abuse. While consumers are habituated to receive a certain amount of spam news on their emails, a cell phone device is very private and therefore, junk mail or spam is not welcome. Recipients feel irritated to undergo multiple text messages that were not only indistinct, but also lacked a call-to-action. In case, when consumer is not aware of a particular product, sending SMS to him regarding its utility is foolishness. It can be appealing to companies to send huge SMS very often but ultimately, leading to negative bias developed by the SMS recipients towards the company.
Failure of delivery- Sadly with bulk SMS marketing through resellers, service disturbance occurs on occasion.. Thus results in delivery failure. SMS is simply not as dependable as email yet, notwithstanding of the sender.
Privacy Issues - Lastly, privacy affair is an area of concern for bulk SMS marketers. If SMS marketers are obtaining the locality of or throwing an SMS message to their recipients, then they need to first seek permission from them. Many customers are more reluctant to give out their phone number than their email ids. Mobile traffickers need to grasp and respect beneficiaries' privacy; otherwise their organizations could be prosecuted.
Just like pretty much any marketing tactic, the success of a company with SMS marketing will depend on implementation, content, and target recipients. While there are some drawbacks, bulk SMS reseller marketing level of reach and cost factor make SMS marketing a rewarding option. Mobile marketing is not only economical and faster, but also portable, more customized, and builds up a good customer rapport. Therefore, for most SMS marketing campaigns of the resellers, the advantages overcome the disadvantages for a lot of marketing strategies.
You can also read - Bulk SMS Providers- How Do They Help Us?